Privacy Policy.

Welcome to Apexvogue, operated by APEXVOGUE TEXTILES TECHNOLOGY PRIVATE LIMITED (“Company”, “we”, “our” or “us”). This Privacy Policy describes how personal information may be processed through our e-commerce website, its checkout and account features, order-related communications and customer service interactions.

Our store offers Saree, Kurta Set, Tshirt, Cord Sets and Short Kurtis. By using relevant services, you can review this Policy to understand the information we need and the choices available to you. This Policy does not replace a consent request or other notice where one is required by applicable law.

The business responsible for the website and its customer-facing information practices is:

Any third-party payment provider, courier, website analytics provider or similar service may have its own data-processing obligations and privacy documentation for services it independently provides.

Depending on how you use the store, the following categories of personal information may be processed:

Please avoid sending unnecessary sensitive information such as passwords, PINs, OTPs, full card credentials or government identification documents through ordinary customer-support messages.

• Directly from you: when you register, order products, provide shipping details, contact support or request a refund or return.
• Automatically: when browsers, cookies, hosting systems and necessary security tools generate usage or technical records.
• From service providers: when a payment processor, delivery partner or other authorised business service returns relevant order or service information.
• From your choices: when you opt in to optional notifications, marketing or other features, where available.

We seek to collect information appropriate to the specific service or lawful purpose, rather than requesting personal information unrelated to the shopping experience.

Personal data may be used for the following purposes, subject to applicable law and any required consent or other lawful authorisation:

• To process orders, confirm purchases, arrange dispatch and provide delivery or tracking updates.
• To maintain customer accounts and respond to account-related requests.
• To provide assistance with returns, replacements, cancellations, refunds and complaints.
• To detect suspicious activity, prevent fraud, protect site functionality and maintain security.
• To comply with applicable tax, accounting, consumer protection and legal obligations.
• To understand website performance and improve navigation or product discovery where permitted.
• To send promotional messages only where permitted and subject to the relevant consent or opt-out requirements.

During checkout, data relevant to the transaction may be supplied to payment gateway or banking service providers to authorise or verify a payment. These providers may independently process information under their own terms and privacy notices. Our store may receive payment status, transaction reference, payment method and settlement or refund details needed to administer an order.

For fulfilment, relevant contact, address and order details may be shared with delivery or logistics providers. For refunds, order and transaction information may be used to reconcile and return payments through the appropriate channels.

Never share your UPI PIN, banking password, card security code or OTP with anyone claiming to be from our customer support team.

Our website may use cookies or related browser technologies for essential functions, including cart continuity, checkout sessions, login preferences and security. Additional performance or analytics technologies may be used only where deployed and lawfully permitted.

You can manage or delete browser cookies through your browser settings. Disabling essential cookies may affect cart, account or checkout functions. Where required, a separate cookie-choice mechanism should be provided on the live website.

Personal information may be disclosed only to the extent relevant to a legitimate, lawful purpose, including:

• Payment gateways, banks and payment-processing partners.
• Courier companies and logistics or fulfilment service providers.
• Hosting, cloud infrastructure, technical support, fraud prevention and website service providers.
• Professional advisers, auditors or accounting service providers under appropriate duties.
• Courts, government authorities, law enforcement or regulators where disclosure is required or permitted by law.

Where a third party processes personal information on our behalf, appropriate contractual and organisational safeguards should be used according to the law applicable to that relationship. Cross-border handling, if any, is subject to applicable Indian legal restrictions and safeguards.

Personal information should be retained only for as long as it is reasonably needed for the stated purpose, and for additional periods where required for legal compliance, tax or accounting records, fraud prevention, dispute handling, legitimate claims or other lawful needs.

When retention is no longer necessary and no legal obligation requires continued storage, information should be deleted, anonymised or otherwise securely disposed of. Some information may remain in protected backups for a limited operational period and be removed under backup retention procedures.

We aim to use reasonable technical and organisational safeguards appropriate to the data and risks involved, such as access restrictions, secure account administration, software updates, protective hosting configurations, payment-provider controls and incident-handling procedures.

No website, communication channel or electronic storage system can be guaranteed completely secure. If you suspect unauthorised access to your account or misuse of your information, please contact us using the grievance details below. Any legally required breach reporting or user notifications will be handled under applicable requirements.

Depending on the law currently in force and its applicability, you may have the right to request access to relevant information about processing, correction or updating of inaccurate personal data, erasure in qualifying circumstances, grievance redressal and other rights recognised by Indian law.

• Correction: contact us to request correction of inaccurate customer details.
• Access and information: request available information about the way your personal data is handled, where legally applicable.
• Deletion: ask about deletion of eligible personal data, subject to order, tax, dispute or other lawful retention requirements.
• Consent and promotions: withdraw consent where applicable or ask to stop promotional communications; this may not prevent necessary order-related messages.
• Grievance: raise a complaint concerning personal-data handling using our grievance contact information.

For security, we may need to verify that a request comes from the correct customer before changing or disclosing account information. Requests will be assessed and responded to according to the law applicable at the time.

The store is intended for customers who can lawfully use its shopping and payment services. If personal data relating to a child is processed, any applicable parental consent, verification, protective restrictions or other legal obligations must be observed. Parents or lawful guardians may contact us if they believe a child's personal information has been provided inappropriately.

Our website may contain links to payment pages, courier tracking services, social media or other independent websites. Their data practices may differ from ours. We recommend reviewing the relevant third-party privacy notice before providing information directly to those services.

This Policy is intended to reflect relevant Indian requirements, to the extent applicable, including the Information Technology Act, 2000, rules concerning reasonable security practices and sensitive personal data where in force, the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020, as amended.

The Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 have phased commencement arrangements. The provisions that have taken effect, and those that come into force later, apply according to their notified commencement dates and legal scope. Nothing in this Policy is intended to limit statutory consumer or privacy rights.

We may revise this Policy to reflect changes in our store, service providers, information practices or applicable laws. The revised version will be published on this page with an updated effective or revision date. Any separate notice or renewed consent required by law will be provided as applicable.

Last updated: 08 October 2026.

For privacy concerns, correction or deletion requests, data-handling complaints and other related questions, please contact our designated grievance officer. You may also use this contact for customer complaints, indicating the relevant order number where appropriate.

For complaints governed by the Consumer Protection (E-Commerce) Rules, applicable acknowledgement and redressal timelines will be followed, including acknowledgement within 48 hours and redressal within one month where those requirements apply. Privacy requests will be handled under applicable data-protection requirements.